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The Toy and Game Inventor's Handbook | 
 enlarge | Authors: Richard Levy, Ronald O. Weingartner
Publisher: Alpha
Category: Book
List Price: $19.95
Buy New: $11.81
You Save: $8.14 (41%)
New (23) Used (11) from $11.66
Rating:  8 reviews
Sales Rank: 54175
Media: Paperback
Pages: 512
Number Of Items: 1
Shipping Weight (lbs): 1.6
Dimensions (in): 9 x 7.3 x 1.3
ISBN: 1592570623
Dewey Decimal Number: 688.72068
UPC: 021898570628
EAN: 9781592570621
ASIN: 1592570623
Publication Date: July 1, 2003
Availability: Usually ships in 1-2 business days
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Product Description
The toy industry is a 30 billion dollar-a-year business. It's also the last frontier for aspiring independent inventors, with an annual new product turnover of 60 percent and plenty of opportunities for the creative mind. Here, one of the most recognized and successful toy and game inventors in the business teams up with the former head of research and development at Hasbro to bring clear, comprehensive information to aspiring toy and game inventors...who just might bring us the next hula hoop!
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| Customer Reviews: Read 3 more reviews...
 Dry, slow and dull November 3, 2007
M. Black (yermom)
0 out of 2 found this review helpful
This book is dry, slow, and dull. It has some (possibly) useful information here and there, but you'll never get to it without falling asleep first or possibly skipping over it in your haste get to the next chapter. Most of the first few chapters talk about people who are cooler than you. Gee don't you wish you were cool? You can be, too! The rest of the book goes on to list things that you either:
a) already know
b) could have found on Google
If you don't know how to make toys and games this book will not tell you how. If you are making games and/or already know how, then this book will bore you to tears.
If you can get a used copy for cheap, I'd say go for it. Otherwise it's two thumbs down.
The Toy and Game Inventor's Handbook January 28, 2007
W. Leuteritz (Boston)
2 out of 4 found this review helpful
I was very dissappointed in this book. It seemed the author's intent was to discourage any competition in his market. Other books like The Complete Idiot's Guide to Cashing in On Your Inventions and The Inventor's Bible: How to Market and License Your Brilliant Ideas were much much better.
 a realistic overview of the business November 19, 2003
hank atkins (connecticut)
20 out of 20 found this review helpful
Being a game inventor for over 25 years, I felt like I was reading my biography as I read this book. It is totally honest about the chances of selling a game to a game company (I don't do toys). However, it is also valid as it relates the stories of inventors regarding the satisfaction and passion the we derive from the creative process. It is well written and enjoyable to read.
A MUST HAVE!!! October 20, 2003
8 out of 10 found this review helpful
The authors take you into the innermost sanctum of the toy industry through colorful, informative interviews that span dozens of subject areas. The toy industry at its rip-roaring, zany, zappy best. All other books I have read about licensing concepts to toy companies pale when compared to this work. This is the book of record.
Joel, Danbury, CT
Increase Your Confidence October 2, 2003
8 out of 9 found this review helpful
The Toy and Game Inventor's Handbook gave me instant erudition about the arcane world of marketing and licensing inventions. Thanks to this book I have more poise, confidence and a sense of security when I approach potential licensees.Before you buy this book, get a few highlighters because you will want to mark all the gems of knowledge the authors unselfishly share with readers. Roz
Harrisburg, PA
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